FOR IMMEDIATE RELEASE

Borah Teamwear launches custom merino wool cycling jersey collection

Coon Valley, WI.  Borah Teamwear has pioneered an entirely new custom jersey concept utilizing 100 percent merino wool and premium micropoly panels.

Stepping away from the common embroidery model to customize a wool cycling jersey, Borah’s custom merino collection features five fully-customizable panels by way of digital sublimation, in-tune with a body of pure merino wool that delivers a uniquely aesthetic performance combination.

“We wanted to create a jersey concept that was “climb to café” capable, with a touch of custom flair, which meant developing a jersey that embodied riding functionality, yet maintained the authenticity and look of a fine merino wool garment,” said Ben Wizner, Borah Teamwear’s Sales and Marketing Director.

“For those who know and understand the natural power of pure merino wool, including its superior temperature regulation and wicking characteristics, it’s easy to see why this product collection adds exponentially more than just another jersey style to our custom teamwear line-up," added Wizner.

Available now, the custom merino wool collection offers multiple styles and base merino colors, with the ability to customize each jersey’s collar, sleeve and torso panels.

To learn more and see the new product collection, click here.

Bicycle dealers interested can submit an application and quote request here.