Atomic: Unveiling the World Cup Classic SDS Skis
January 10, 2012
Rich Halling of Atomic introduces skiers to the high-tech World Cup Classic SDS skis. The hot rod classic skis feature a unique short distance step (SDS) zone that offers the best of glide and kick.

Atomic: Skintec
October 15, 2011
Atomic's Rick Halling highlights their new kickzone technology, Skintec, a synthetic kick zone, that has been ten years in development.

Atomic: Training with Americans
October 2, 2011
Atomic USA's Nordic Director Rick Halling offers a unique perspective on American training with an interview top Swedish skier Anna Haag. Last June, Liz Stephen and Kikkan Randall of the US Ski Team went to Sweden and connected with Haag for some intense Scandinavian dry land training.

Atomic's Toferer Coming to the Twin Cities this Weekend
September 14, 2011
Atomic’s International Race Director, Roman Toferer, will return to the Midwest this weekend to fit US consumers at major sales in the Twin Cities along with a special Team Night in Ely, MN.

Atomic: US Retailers - Obession As A Virtue?
July 6, 2011
Rick Halling highlights the exacting construction and testing of the Worldcup skis, driven by dedication and focus of the Atomic Nordic dealers across the United States.

Billy Demong scores the first Nordic gold for the US, Whistler Winter Olympics (Photo: Atomic)

Atomic's Flash
Atomic's web site utilizes Flash 5 to provide a state-of-the-art, visually exciting experience.