FOR IMMEDIATE RELEASE

Doc is retiring - Business as usual

We want to bring to your attention and announce that Bicycle Doctor Nordic Ski Shop, located in Dousman, WI at 105 N Main has been transferred to a new owner, Brad Dettman (AKA Doc II).  There will be no change in the management and ethos of the business you affectionately call "My favorite bike shop". We ensure you that we are going to sustain the customer experience and professional reputation that we have managed to build for over 30 years, by continuing to lead with fit, service, and selection of high quality bicycles and cross country skis at the best value.

Tom and Barb have been working on an exit strategy for a while, looking for that perfect fit to carry on the legacy they built. They found that in Brad and his wife, Stephanie. Brad's goal is to keep your favorite bike shop what it is!  Brad and Tom share the same passion for cycling and Nordic skiing. Both have competed in the Chequamegon Fat Tire 40 and the American Birkebeiner, as well as taking part in countless Saturday morning 'Drop the Doc' rides.

Tom will be sticking around to help see this transition seamlessly through and offer you the opportunity to visit him before he makes retirement his full time gig. Doc will always be on call; he loves this place.

Thank you for being our favorite customers. We look forward to sharing many memorable moments with you now and in the future!