FOR IMMEDIATE RELEASE
February 9, 2024
INTRODUCING SKATEX - THE BEGINNING OF A SKI REVOLUTION
MADSHUS AND ROTTEFELLA CREATE A NEW SYSTEM FOR SKATING
Biri, Norway – Madshus and Rottefella are pleased to announce, after many years of development, the introduction of a revolutionary new system designed specifically for skating, SkateX. The two iconic Norwegian cross-country brands joined forces on the project to innovate the sport to new levels. The Redline Skate X boot and Rottefella SkateX binding system is set to launch globally in Fall 2024.
The innovation of SkateX is revealed as a completely new binding and boot system and the first ever designed for skating. Where the SkateX innovates is with a new connection point between the binding and boot moved further under the foot. When the boots are attached this way, more energy is transferred through the leg and foot into the snow. The result of this new connection is improved skating through a more powerful and stable stride.
The SkateX system has been subject to rigorous field testing and technical validation. Madshus and Rottefella have conducted tests on the system in collaboration with elite athletes, teams and institutions. In particular, Ove Sollie and the Norwegian School of Sport Sciences (NIH) have tested the SkateX system. Sollie confirms that SkateX can lead to significantly increased speed in a wide variety of conditions.
Founded in Norway in 1906, Madshus relies on 118 years of experience developing the most innovative products in the market. This time working in conjunction with Rottefella, our fellow Norwegian partner, has been a true testament to teamwork and dedication. The work both brands, across multiple teams, have put in to bring this innovation to the market is an example of putting our heritage, collective knowledge and passion into a product.
“As the original cross-country ski brand since 1906, we are dedicated to building the most innovative and functional products for every cross-country skier”, says Bryan Cook, Madshus Global Brand Director. “This collaboration with Rottefella on the SkateX system is yet another example of our desire to continually push the boundaries of what is possible,” adds Cook.
Founded in Norway in 1906, Madshus is the world’s first ski brand and has been innovating cross-country skiing ever since. Madshus combines advanced technology, craftsmanship and innovation centered around the state-of-the-art Madshus factory in Biri, Norway to produce the fastest and most reliable cross-country skis in the world. Madshus stands strong as an important performative brand in the Elevate Outdoor Collective portfolio of the world’s leading winter sports brands.
About Elevate Outdoor Collective
Elevate Outdoor Collective is an alliance of iconic outdoor and winter sports brands with a specialized focus on skiing, snowboarding and snowshoeing. With each unique brand maintaining its own individual points of view and driving independent innovation, the Collective is fueled with the strength of world-class development facilities and engineers, global distribution channels and committed outdoor lifestyle enthusiasts and experts. Elevate Outdoor Collective brands include: Madshus, K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Backcountry Access, Atlas Snow Shoe Co., Tubbs Snowshoes and K2 Skates.